Fathers, check out this very funny music video that celebrates dads.
Apparently UK parents drive on average 1,300 miles a year trying to get their children to sleep. Inspired by this stat, the clever people at Fiat cars have made a music video that celebrates the late might drives of desperate dads who use a car’s gentle vibrations to get their kids to nod off.
The Fatherhood (Fiat 500L 12″ Remix) is a fantastic 80s pastiche that takes viewers back to the decade of hilarious hair, when New Romantics were young and carefree.
Set in the dead of night, The Fatherhood follows a weary dad-of-two trying to get his screaming babies to sleep by driving them around the neighbourhood. As he drives, he starts to sing with brutal honesty and humorous irony about his long-lost youth and he questions how he’s gone from Jack the Lad to Jack the Dad with lyrics such as:
It sometimes seems ironic as I binge on Radio 4
That the one fun act, that got me here, I don’t get that any more.
I’m looking forward to the peace when you’re a little older,
No more urine on my trainers, no more vomit on my shoulder
With oh-so-serious poses to camera, dreamy dance sequences, a Kate Bush knock off and a unicorn, the film takes visual cues from the 80s music videos everyone loves to hate, and offers a humorous and edgy insight into the mind of a new dad, that had me laughing out loud.
The Fatherhood is the second film from Fiat that tells the truth about life as a parent. After the phenomenal success of The Motherhood, Fiat is now telling the Dad’s side of the story.
The Fatherhood features the new Fiat 500L, Fiat’s latest addition to the Fiat 500 family. The new Fiat 500L is aimed at style-conscious young families who are looking for a car that not only meets their practical needs but also reflects their personality. Significantly larger than the iconic Fiat 500, the Fiat 500L is plenty big enough for a family of five.